Ametist is the founder of Din Musikbusiness and Juice Studios.
Din Musikbusiness (Your music business) is a platform for education, information and support for young music rights holders with focus on rap music. The aim is to improve knowledge about rights, the music industry infrastructure and how to maneuver an independent career.
Juice Studios is an academy that provide POC talents with space and resources to empower creativity and hence improve life chances. Juice Studios artforms are music, photography, videography and digital arts.
Ametist holds lectures at the intersection of hiphop, music business and politics. The four different lectures are: The history of Swedish hiphop, The history of moral panic, Music business for independents and Do it yourself – a motivational lecture.
All of the lectures can be held in English although described in Swedish in the information section below. Please contact Ametist for information in English or booking.
”Battle om svensk rap” is a board game on 40 years of swedish hiphop history. The game consists of 420 questions about historic events, important people, happenings and anecdotes.
”Svensk rap målarbok” is a coloring book for grown ups consisting of images of swedish rappers. Each image is a mix of things the rappers are associated with.
Ametist Azordegan is a hiphop journalist turned social entrepreneur. She is a prominent hiphop journalist and music journalists. Her career started in 1998 and since then she has participated in the production of music shows and music documentaries in television. In 2020 she made the documentary series about the history of Swedish hiphop for national television. She is widely known for being the host and creative producer for ”Kärleksattacken”, a long running national hiphop radio show which was instrumental in establishing the new wave of the genre in the mainstream. She has reviewed music and penned culture columns and debate articles for newspapers and magazines for almost two decades and been a jury for several prestigious music awards such as the Swedish Music Hall Of Fame.
Ametist co-founded Din Musikbusiness (Your music business) in 2013 which is an organization, platform and yearly summit for young hiphop creators that aims to improve knowledge about music rights, contracts and the music industry infrastructure. DMB has also established the yearly scholarship Creative Juice that promotes young and talented artists acquisition of music business knowledge. She has also founded the academy Juice Studios that provide talents in the socioeconomically disadvantaged area of Rågsved with space and resources to empower creativity and create opportunities. Juice studios artforms are music, photography, videography and graphic design.
Ametist is in the Nordic Changemakers Map and describes being active at the intersection of hiphop and politics, and the trigger being the imbalance in the distribution of resources and space.
Din Musikbusiness (Your music business) was founded in 2013 and is an organisation for young copyrights holders with rap music creators as the special target group. The aim is to improve knowledge about rights, the music industry infrastructure and and how to maneuver an independent career. DMB believes that strengthening independents know-how counteracts the risk of negative experiences and thereby contributes to more long term careers.
The legs of the organisation are: free counceling, a yearly summit, The Scholarship Creative Juice of 20.000 SEK, DMB Podcast and continuous knowledge and information through social media channels.
DMB also performs advocacy work to improve the unfair practices of the music industry. The aim is towards a stronger copyright and more decent income models. DMB is powered by SKAP, an association part of a global network through the Brussel-based ECSA and UNESCO-based IMC.
Juice Studios is an academy that provide talents from socioeconomically disadvantaged areas with space and resources to empower creativity and create life chances. Juice Studios provides fully equipped studios for music, photography, videography and digital arts. The methodology includes providing space for creative thinking to counteract cramped living conditions and the tools to create with alongside skill development through workshops and lectures. The skill development is interwoven with lectures in financial literacy, personal mentoring and networking with the industry of the chosen art form. Juice Studios is inducted in the Nordic Changemakers Map by Ashoka and Reach For Change.